Created especially for professional colourists and their clients, Pureology is committed to sustainability. Pureology hair care products are formulated with anti-fade complex of potent antioxidants, sunscreens and other color preserving UV protectors. These antioxidants in Pureology’s hair products include heliogenol, melanin and vitamins C and E. Pureology hair care does not use harsh sulfates that strip color. These ingredients by Pureology, combined, extend the life and vibrancy of hair color. PUREOLOGY is 100% vegan, containing signature blends of aroma sensory essential oils.